The African American Automotive Association (AAAA) is proud to celebrate the historic appointment of Randy Parker as the CEO of Hyundai and Genesis Motor North America, effective January 1, 2025. This significant milestone positions Parker as a true trailblazer, continuing his legacy of innovation, inclusivity, and excellence in the automotive industry.
With over 30 years of experience in the automotive sector, Randy Parker’s journey to the top reflects his unwavering commitment to excellence. His leadership has already had a transformative impact on Hyundai Motor America, where he has served as CEO since August 2022. Under Parker's guidance, Hyundai achieved record-breaking retail sales for three consecutive years, cementing its position as one of the fastest-growing mainstream automotive brands in the United States.
As the first African American to lead a major OEM regional market, Parker’s appointment marks a significant moment in the industry’s history. He will oversee Hyundai's operations across the United States, Canada, and Mexico, along with Genesis in the U.S. and Canada, while managing Hyundai's state-of-the-art manufacturing facilities in Alabama and Georgia.
“It’s an honor to lead Hyundai and Genesis in North America and build on our growth trajectory,” Parker said. “North America has become one of the most important markets for Hyundai globally. We have a clear vision to deliver outstanding products and elevate the customer experience, while being flexible to changing consumer demands and marketplace dynamics” (PRNewswire).
Parker’s leadership extends far beyond sales growth. As a recipient of the 2024 Automotive News Champion of Diversity award, Parker has demonstrated an unparalleled commitment to fostering a more inclusive workplace. Under his leadership, Hyundai Motor America has launched initiatives supporting diverse groups, including African American, Hispanic, Asian, female, millennial, disabled, veteran, and LGBTQ employees. Employee resource groups (ERGs), mentoring programs, and a company-wide emphasis on diversity have not only enhanced Hyundai’s culture but also contributed to its rise as the second-highest seller of electric vehicles in the U.S. market.
“I am deeply honored to be named a 2024 Champion of Diversity,” Parker stated. “This distinction reflects not only my commitment but also the hard work of the entire team at Hyundai, who share the same vision of building a truly inclusive environment. Together, we are making strides in advancing diversity and engagement, both within our organization and in the communities we serve” (Hyundai Newsroom).
Parker’s leadership provides a shining example for other CEOs in the automotive industry. His ability to align diversity and inclusion efforts with business success proves that fostering inclusivity is not just a moral imperative but a strategic advantage. By nurturing talent from all backgrounds, Parker has shown how a commitment to diversity can create stronger, more resilient organizations.
His achievements have earned him numerous accolades, including being named to the Automotive News All-Star list in 2021, the Automotive Hall of Fame’s industry influencers list in 2022, and now the Automotive News Champion of Diversity in 2024. These honors reflect Parker’s steadfast dedication to driving change and empowering underrepresented communities within the automotive sector.
Before joining Hyundai, Parker held key roles at General Motors (GM), GM Acceptance Corporation (GMAC), Nissan, and Infiniti, where he led diverse teams and achieved outstanding results across global markets. His appointment as CEO of Hyundai and Genesis Motor North America is a testament to his strategic vision, operational expertise, and commitment to fostering inclusive cultures.
The African American Automotive Association applauds Randy Parker for his groundbreaking leadership and unwavering dedication to diversity, equity, and inclusion. His accomplishments inspire not only the next generation of industry professionals but also underscore the transformative power of diversity in shaping the future of mobility. Under his leadership, Hyundai and Genesis Motor North America are poised for continued success, innovation, and progress.